Possible Sources

Designing Brands: Market Success through Graphic Distinction
by Emily Schrubbe-Potts

Designing Identity: Graphic Design as a Business Strategy
by Marc English

Redesigning Identity: Graphic Design Strategies
Paper Graphics
Minimal Graphics
by Catherine M. Fishel

Identity: Building Image through Graphic Design
by Dianna Edwards & Ted Fabella

Marketing Management for Non-Profit Organizations
by Adrian Sargeant

Marketing for Non-Profit Organizations
by David L. Rados

Assumptions

Current assumptions in regards to the research.

- CES uses marketing materials to communicate their services to the community and donors.

- An introduction of a more cohesive and professional marketing materials may attract the community to volunteer and donate to CES.

- A new and attractive graphic language for CES may help to increase the agencies identity and competitive advantage.

PERT Chart

Not sure if I did this PERT chart correctly. I think it's more of a concept map.

Final P&P Statements, hopefully

Problem Statement: Community Education Services, a well-established, non-profit agency in San Francisco's Chinatown, uses marketing materials that lack cohesive and professional graphic language needed to attract the community and reinforce their mission to empower youth.

Purpose Statement: The purpose of this study was to research and develop the necessary materials for CES in order to increase their visibility within the community and San Francisco. 

Timeline....more of a calendar really....

Time line of events or schedules or a roadmap for my formal research.

Revised Problem & Purpose Statements

Problem Statements: Community Educational Services, a well-established non-profit agency in San Francisco's Chinatown, use marketing materials that lack a cohesive and professional graphic language compared to other non-profits agencies.

Purpose Statement: The purpose of the study was to develop and design a unified visual tools for CES in order to make the agency's identity more prominent and increase visibility within the community and much of San Francisco.

Community Educational Services

Since 1969, Community Educational Services (CES), a non profit agency, has been dedicated in helping the development of youths in San Francisco's Chinatown and North Beach neighborhoods. CES provides a range of services that aid in the education, employment and leadership of students from kindergarten to 12th grade across the city of San Francisco. Most children and youth come from low income family and/or are new immigrants to the country.

Arts & cultural enrichment, career exploration, college guidance, counseling, employment, health and wellness, mentoring, and tutoring and homework assistance include many of the services CES provides in enriching and empowering its participants. 

CES will be celebrating their 40th anniversary this year on October. They are also in the process of re-branding the agency so that it has a more unified and prominent presence within the community and the city. Because they are non-profit, CES lacks funding in order to execute a successful integrated brand promotion. They have employees who specialize in marketing and advertising but lack the expertise in designing collateral such as postcards, mailers and newsletters; they have been using old templates that do not show any relationship or is not cohesive. That is where I come in. They want me to act as a design consultant for their agency. I will assist the agency with developing media packages, marketing materials and possibly assist in redesigning their logo. CES is also relying on my input for their 40th anniversary visual materials. Part of my research will explore how to create an integrated brand promotion for CES and do so in an effective and efficient manner taking into consideration cost.