Community Educational Services

Since 1969, Community Educational Services (CES), a non profit agency, has been dedicated in helping the development of youths in San Francisco's Chinatown and North Beach neighborhoods. CES provides a range of services that aid in the education, employment and leadership of students from kindergarten to 12th grade across the city of San Francisco. Most children and youth come from low income family and/or are new immigrants to the country.

Arts & cultural enrichment, career exploration, college guidance, counseling, employment, health and wellness, mentoring, and tutoring and homework assistance include many of the services CES provides in enriching and empowering its participants. 

CES will be celebrating their 40th anniversary this year on October. They are also in the process of re-branding the agency so that it has a more unified and prominent presence within the community and the city. Because they are non-profit, CES lacks funding in order to execute a successful integrated brand promotion. They have employees who specialize in marketing and advertising but lack the expertise in designing collateral such as postcards, mailers and newsletters; they have been using old templates that do not show any relationship or is not cohesive. That is where I come in. They want me to act as a design consultant for their agency. I will assist the agency with developing media packages, marketing materials and possibly assist in redesigning their logo. CES is also relying on my input for their 40th anniversary visual materials. Part of my research will explore how to create an integrated brand promotion for CES and do so in an effective and efficient manner taking into consideration cost.